Lifestyle Shoot: Lindemans Wines

Lifestyle shoots can be enormously hard work but with a great team and extra loads of creativity a long day can fly by quickly and before you know it you're down in the pub flicking through images and sighing in satisfaction at some of the shots your team have helped create. Each wine brand has a specific market and it is important to create the right kind of context. Something that sits comfortably with the brand. Something that resonates with the consumer. Lindeman's is a quality wine and it's appeal is being driven towards a market that is financially comfortable. The successful homeowner relaxing at home, sipping wine while cooking or enjoying a glass in the garden. The idea was also to associate the wine with classic British dishes. Dishes invariably you'd find in a high quality gastro pub or a meal cooked at home.